Fırat regularly supports multinational companies including manufacturers of pharmaceuticals, biotechnology, medical devices, special food and feed, cosmetics and other consumer products on important new legislative projects and policy developments in Turkey. She also advises and provides consultancy on strategic planning of new investments and start-ups in Turkey, regulatory compliance, anti-corruption and anti-trust. She also has broad litigation experience of product liability, advertising, customs controls and promotional activities. Fırat is also experienced in complex deals including; technology transfer agreements, product portfolio transfers, distribution, manufacturing and M&As.
Fırat has in depth involvement in the first ever initiated court actions in Turkey in order to protect patent rights, including administrative court actions, as well as regulatory works before the Ministry of Health regarding enforcement of pharmaceutical patent rights, data protection and data exclusivity.
Fırat also has significant experience in relation to direct selling, network marketing and door step selling regulations. She regularly consults to multinational companies in relation to all kinds of legal matters relevant to direct selling systems and regulatory environment.
In addition to her experience in regulatory and compliance matters, Firat regularly represents clients before the Turkish civil, criminal and administrative courts.
Fırat is the author of numerous articles on regulatory issues, anti-trust and administrative law in the international trade and business media; she is a regular speaker at local and international conferences.
Fırat is listed by GIR among 100 Women in Investigations 2015, as well as Who is Who Legal in Investigations, Dispute Resolution, Asset Recovery and Life Sciences - Regulatory sections.